Friday,
Sept. 26, 2025
Marketplace & Exhibition
10 am – 8 pm
Enoteca
Noon – 10 pm
Grand Tasting
6 pm – 9 pm
Saturday, Sept. 27, 2025
Marketplace & Exhibition
10 am – 8 pm
Enoteca
Noon – 10 pm
Street Festival
Noon – 10 pm
Sunday,
Sept. 28, 2025
Marketplace & Exhibition
10 am – 6 pm
Enoteca
Noon – 6 pm
Street Festival
Noon – 6 pm
Parking Made Easy
Plan ahead and reserve your spot with our preferred parking partner, Priority Parking. Use the interactive map below to find convenient locations near the SAFE Credit Union Convention Center and book your parking in advance.
Event FAQs
Terra Madre Americas takes place inside the SAFE Credit Union Convention Center and throughout the surrounding downtown streets.
September 26 – 28, 2025
Friday, September 26
Marketplace & Exhibition: Noon – 8 pm
Enoteca: Noon – 8 pm
Grand Tasting: 6 pm – 9 pm
Saturday, September 27
Marketplace & Exhibition: 10 am – 8 pm
Enoteca: Noon – 8 pm
Street Festival: Noon – 10 pm
Sunday, September 28
Marketplace & Exhibition: 10 am – 6 pm
Enoteca: Noon – 6 pm
Street Festival: Noon – 6 pm
Admission to Terra Madre Americas is FREE. Select ticketed experiences, like masterclasses, the Terra Madre Americas Bistro and Grand Tasting, require paid tickets.
Admission to Terra Madre Americas is free — no ticket is required to enter the main event areas. However, certain elevated experiences like masterclasses, the Terra Madre Americas Bistro and the Grand Tasting do require a paid ticket, which can be purchased in advance on the Experience page.
Entrances to Terra Madre Americas are located at multiple points:
For the Marketplace & Exhibition taking place inside the SAFE Credit Union Convention Center, use the West Lobby on 13th Street or the North Lobby at 14th and J Street.
For the outdoor street festival, enter at 15th and I Street or through the J Street exit of the SAFE Credit Union Convention Center.
Accessibility & Logistics
Yes! Families are welcome, and there will be plenty of activities and food experiences for all ages.
We love our furry friends, but pets are not allowed at Terra Madre Americas. However, service animals are welcome both inside the SAFE Credit Union Convention Center and at the outdoor street festival.
Yes. The SAFE Credit Union Convention Center and the outdoor street festival are ADA accessible.
Programming & Experiences
Most panels and workshops are free and open to all, but they are first-come, first-served and seating is not guaranteed. Paid sessions like the hands-on workshops in the Slow Coffee and Slow Beverage Workshop Room guarantee a reserved seat with your ticket.
For more information, visit: terramadreusa.com/learn
No. Each day offers a different lineup of panels, workshops, and performances, so be sure to check the daily schedule to plan your visit.
To check out the master schedule of panels and workshops, visit: terramadreusa.com/learn
To check out the live music set list times, visit: terramadreusa.com/livemusic
Most sessions will be in English, with some offered in Spanish or featuring translation. Check the program for details: terramadreusa.com/learn
The Enoteca, presented by Bank of America, is a dedicated wine bar area of Terra Madre Americas which will offer wines for purchase, showcasing more than 80 wines from across the United States and close to 20 from Latin America.
On Saturday and Sunday, Terra Madre Americas expands into the streets surrounding the convention center with a lively street festival, featuring food trucks, local vendors, and a free concert series on the Golden 1 Live Music Stage.
To check out the live music set list times, visit: terramadreusa.com/livemusic
The concert series is happening on the Golden 1 Live Music Stage which is located at 14th and I Street.
To check out the live music set list times, visit: terramadreusa.com/livemusic
Travel & Transport
Sacramento International Airport (SMF) is the closest airport, located just 15 minutes from downtown Sacramento and the SAFE Credit Union Convention Center.
Sacramento is America’s Farm-to-Fork Capital, a vibrant destination buzzing with things to taste, see, and savor. From award-winning restaurants and abundant farmers markets to homegrown breweries, vibrant music festivals, and a thriving arts scene, there’s something for everyone in California’s capital city. Make your trip to Sacramento for Terra Madre Americas an unforgettable experience by exploring all our city has to offer at VisitSacramento.com.
There are several hotels within walking distance of the SAFE Credit Union Convention Center. Book your stay at terramadreusa.com/visit
Drive and Park
Plan ahead and reserve your spot with our preferred parking partner, Priority Parking. Use the interactive map to find convenient locations near the SAFE Credit Union Convention Center and book your parking in advance.
Bike
Terra Madre Americas will offer free self-park bicycle parking areas located at the Mojo’s Local Tap & Kitchen (1431 I Street). Bike parking is available during festival hours.
Rideshare
Sacramento’s Yellow Cab is available for pickups and drop-offs throughout the Sacramento region. Guests can book a ride by calling (916) 444-2222 or using the Yellow Cab app.
For more information about Yellow Cab Sacramento, visit: yellowcabsacramento.com
Regional Transit
SacRT light rail and bus lines serve the downtown area, with stops just steps from the Convention Center. Plan your trip at sacrt.com
Getting Involved
Exhibitor applications for Terra Madre Americas 2025 are now closed. Sign up for our e-newsletter to be the first to know when applications open for 2027.
For sponsorship opportunities, please contact Karlee Cemo-McIntosh, Visit Sacramento’s Director of Strategic Partnerships, at KCemo@VisitSacramento.com.
Outdoor Street Festival vendor opportunities for 2025 are closed. Please sign up for our e-newsletter to receive updates on future openings and how to apply for 2027.
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